Posts Tagged ‘Tweet’

Matt Stewart’s novel The French Revolution debuts in print on July 14, 2010 (that’s Bastille Day, for you non francophiles).  But it’s already out there for free, on the internet airwaves, for anyone with a Twitter account.

Frustrated by a chain of publisher refusals, Stewart decided to “tweet” the whole thing, gratis, 140 characters at a time.  The feat earned him world wide publicity, a cult following, and–the coup de grace–a coveted publishing deal with Soft Skull Press.

It’s hard to say whether this stunt could work twice, but Stewart gets high marks for enterprise and cojones, winning in the long term by giving it all away in the short term.

The tweets are available under @thefrenchrev.  The Book’s website is here.  The revolution in book marketing and self-publishing is underway.